Siarza Social Digital Teams Up With The Albuquerque Isotopes

Our team is excited to announce its recent collaboration with the Albuquerque Isotopes as the team’s “Social Media Partner.”

Working with the baseball team’s information officials, we’re providing social media strategy assistance, training and content development during the 2015 season. The partnership came at a critical time, as the team has transitioned to the Triple-A team for the Colorado Rockies.

“The Albuquerque Isotopes are an iconic brand in New Mexico, and our job is to engage the fans during the summer,” says our Kristelle Siarza, CEO. “Our team has a strong expertise in telling the story of big scale events and local happenings, and a game at Isotopes Park is quality family entertainment that can be illustrated on social media.”

“We’re excited to be partnering with Siarza Social Digital for the 2015 season and look forward to the content that we’ll be able to create by working together,” says Lee Van Horn, baseball information manager of the Albuquerque Isotopes. “SiarzaSD’s staff is very talented and will be a tremendous asset to our staff.”

Don’t forget to engage with the Albuquerque Isotopes through their hashtag #ABQTopes and their social networks: Facebook, Twitter, Instagram and Snapchat.

It’s media day at Isotopes Park, and we’re ready for Opening Day. Are you? #abqtopes

A photo posted by ABQIsotopes (@abqisotopes) on

What My Dad’s Cat Can Teach You About Social Media

In this lighthearted post, Kristelle shares some social media community manager tips and a personal story about two things that bring joy to her life every day: Her dad and the cat.

My dad, Nick Siarza, taught me how to be a nerd.

He introduced me to a pac-bell computer at age 10, installed AOL with a 56k modem and started my first AOL screen name. Impressing me every day, he evolved his technical knowledge by learning mySQL, content management systems and even website server management.

One day, my dad asked me to lend him a hand and teach him the ways of a social media community manager. In order to demonstrate the abilities of Facebook admins, I asked my dad to start a Facebook page about something he loved.

This is how the “Boots the Cat” Facebook page was born.


Follow the Furry Friend on Facebook

Boots is a seven-year-old Russian Blue mix that has a life many of us envy. He sleeps all day, expects to be scratched and has an endless food bowl. This furry feline spends the day with my dad at home, surfing Facebook while watching Family Feud with the patriarch of the house.

My dad has developed quite a variety of content about the cat. The page has the cat’s own social voice and Boots has fast growing following. 

For example:

There’s a video of Boots opening his Christmas present (a Costco-sized box of cat treats).

 

Did you know Boots is Catholic?

 

The cat has a couple of memes…

 

… and the cat does surf Facebook with my dad. Boots does reply to his fans.

 

How You Can Learn From Boots

My family, friends and business colleagues always get a kick out of the stories I tell about Boots and my dad. Realizing how this page has showcased my dad’s storytelling skill, what better way to write a “how-to” blog post, influenced by this furry family member.

  • Develop a voice that fits you, even if it’s a voice of a cat
    • It would be really cool to see a cat talk, even with an invention of a talking collar. While that is still in development, we can settle for a voice through social media.
    • Many prospective clients ask, “How do I sound different from my competitors?” Establishing your voice online is the answer. Draft your social media content with colorful, emotional messages while using the right words and verbiage within your culture. If your team is a fun, quirky group of people, be sure your text evokes those connotations.
  • It’s boring to be serious all the time
    • Advertising and call-to-action messaging can be as dull as a lecture from a boring professor. Finding the inner wittiness is good; implementing few punch lines can keep your content and your brand engaging online.
    • If your organization is known for being professional, it’s alright to share content that has a unique or fun twist to it. For example, the famous Arby’s tweet about Pharrel Williams’ hat won the internet.
  • Never be afraid to embarrass yourself
    • My dad is never afraid to get a good laugh from someone at the expense of the cat.
    • Sometimes, brands need to have a good giggle and release themselves out of a comfort zone. A silly picture or goofy message helps individuals get to know their brand and develop a fun relationship and a virtual connection. Even a video that shows the poor dancing skills of a team can help a brand develop a connection with a target audience.

Follow Boots The Cat on Facebook

Officially managed by my dad (no, not Siarza Social Digital), don’t hesitate to follow Boots the Cat on Facebook. Though he has a strong opinion on foreign policy, religion and family issues, he’s still quite the cat to follow.

You can even email the cat at Boots@siarza.com.

Three Takeaways from the Epicenter Twitter Fail

Screenshot_2015-02-20-14-46-52The communications specialist for the new Epicenter in Downtown Albuquerque ran into a confusing situation last week that made headlines in Albuquerque Business First. After a few phone calls and clicks of the “forgot password” link, the city was searching for the person who claimed the “EpicenterABQ” twitter handle.

Epicenter’s mystery was solved within days: a local content strategy director for McKee Wallwork and Company claimed the account with the best intentions and the City of Albuquerque’s Economic Development team had their infant Twitter account.

We’ve seen brands and businesses run into this “whodunit” situation before. What do you do when this happens to you?

Here are three tips to keep in mind when this situation may happen to your brand name:


ONE) Tell Twitter About Your Trademark Violation

If your brand is trademarked or copyrighted, you can contact Twitter and let them know about the trademark violation. The website has an investigation process that takes time and manpower.

Does it work? Sometimes.

This trademark violation process doesn’t give a brand the right to claim anything and everything that sounds like their company name. Fan accounts or commentary feeds are allowed, so be sure to take a close look at accounts created with your brand name.


TWO)  When You Think of Your Brand, Search Through Usernames

If your marketing and operations team are at the drawing board for brand names, always consider if the new name will be available right from the beginning.

These questions should be a part of your brainstorm session:

  1. How will this username look shortened for Twitter?
  2. We need to put our social channels on marketing collateral. Can our name look good after the social media URL forward slash? (i.e. Facebook.com/siarzaSD)
  3. The YouTube channel name is taken, but it’s available for Facebook and Twitter. Will I be able to stay consistent throughout the chosen social networks?

To save you time searching through the handful of social networks, use NameChk! This tool will check the availability of your username on 157 social channels.


THREE) Once Claimed, Start Your Social Media Process Right Away

Epicenter’s mystery happened because of a content strategist going on paternity leave. (Congrats Brad on the new baby, BTW.)  It’s easy to claim networks right away and forget to pass on the information.

An easy process to keep in mind includes:

  1. Start your social media usernames and passwords sheet right away and share it with your team.
  2. Have your team start adding more than one person to your social media management teams. Teams can now manage Twitter accounts via TweetDeck, and Facebook has a good user interface for administrators.
  3. Develop your social strategy. Never start a new social networking without mapping out your visuals, voice, messaging and key audiences.
  4. Set an operational protocol on who will be managing and monitoring your social networks. Depending on your organization, it may take more than just the marketing team to deliver customer service through social media.

Have you ever run into this situation before? Comment below: We’d love to see what you did to work around the Twitter username mystery.

 

Happy Tweeting,

Kristelle Siarza
Chief Executive Officer
Siarza Social Digital

Siarza Social Digital Will Be On TV With Dan Mayfield On Feb 5th!

http://https://www.facebook.com/video.php?v=846799322051223&set=vb.116946205036542&type=2&theater